To Composers and Publishers: Bare It All For Us


My first click-bait title. Aren’t you proud of me?

As a conductor or librarian, it can be very difficult to find new repertoire for your group. We have certain modern composers who reach “celebrity” status by virtue of everyone wanting to perform their music and it helps to drive them deeper into the public consciousness. As this occurs, more and more pieces become part of our ensemble’s heritage and traditions, dotting concert programs for the rest of their history.

One good example of this for choirs would be the music of Eric Whitacre. People had such profound reactions to his music that there was a cultural explosion throughout the 2000s, which raised its influence to the point where choirs worldwide began to seek this music out. Whitacre is only one of the many “superstar” composers who’s names reach almost mythic status and helps to sell their music to a broad base.

Some of us also travel around with our groups to festivals, competitions and the like, and we get the opportunity to hear others perform. Myself included, conductors frantically seek out concert programs at these events in order to take the names of these newly discovered pieces home to their own ensembles.

And of course, conductors talk to each other and share notes.

With the exception of these main examples of music spreading socially, the traditional way of finding new music is through catalogues and other print-based materials. Conductors pour over pages and pages of information about new music and try to make their best guesses based on who wrote it, the listed difficulty, and many other factors. However, there’s always an element of risk when you buy a new piece of music for your choir or band that you haven’t seen or heard of it not living up to your expectations. This can be especially devastating to school teachers who are operating on very tight budgets.

It is only in the past couple of decades that the majority of these catalogues have come with CDs to help conductors make more informed decisions. As good as this system is, it still doesn’t provide the opportunity to see a sample score and is nowhere near as efficient as using our society’s main source of research, the Internet.

I find myself using the Internet almost exclusively to do repertoire research for my choirs. I am very grateful for the advent of music publishers who place listening tracks online, whether they are recorded or simply MIDI representations. It has been a especially pivotal tool in choosing repertoire for my church and community choirs.

I’m also a huge fan of brand new music. The number of new composers out there is growing every day. I try to seek out music that has recently been written because I feel we often get stuck in the past when it comes to repertoire selection. We stick to these traditions that are comfortable and familiar but if we want this young, burgeoning community to thrive, we need to make a point to showcase new rep, and not just when we commission a new work for our group.

All that being said, it can be frustrating that in 2015, with all the technology we have at our fingertips, there’s still a lot of music for sale online that has no way to listen to it or view it.

This is a YouTube video of a piece called “Frozen In” by Dale Trumbore. I posted it on Facebook after I discovered it, commenting on how pleased I was to find such a good resource. I was shocked to see this video sponsored by Hal Leonard, as their website has not been historically helpful in trying to find repertoire. You see many examples of listening tracks that only play the first 30 seconds or give you the first couple of pages of the score. There’s risk involved in these as well and I have been burned many times by thinking a piece would be sufficient when it wasn’t. However, after seeing this, it really gave me hope that we’re moving in the right direction.

A special shout out to two choral publishers who have consistently offered full recordings and full PDF “water-marked” sample copies: Carl Fischer and our own Canadian Cypress Choral. I can understand the argument of music publishers that if they put up the entire score online for view or even download, people will simply take it, copy it and not pay for it.This is always going to happen in our profession. I’m not saying it’s right (because it’s as wrong as you can get) but it seems to me an inevitability. Without PDFs online for download, the same people would simply buy the minimum ~6 copies from the publisher and then duplicate the rest to suit their needs.

The risk of having music used illegally has and always will be an issue but I don’t think that utilizing technology to help conductors make better choices is going to necessarily grow that risk. Those types of people will always find a way to do it on the cheap.

This is my request to composers and music publishers. Take a lead from Carl Fischer (who, by the way, has been doing it this way for years) and Cypress Choral. Put up a full viewing copy of the score, and if you must, block our ability to download it but I still want to see every page. Find a choir to sing through the whole piece and then put it up right next to the visual (or better yet, combined like the example above). These new composers will get far more opportunity to shine if conductors are able to do more effective research and my guess is that you will sell a lot more music.

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Coastal Sounds: A Case Study In The Power Of Encouragement


While studying my Masters, I started teaching for The Music Corner, a newly opened music school in Manuels, which is a township of Conception Bay South. In 2006, I discussed with the owners about starting some kind of group singing opportunity through the school. The idea from the beginning was to offer a classroom setting that would be more of a “group voice lesson”, using the choral context as the medium for delivery. Concerts and recitals would happen, but they would be less important than just getting people singing and teaching them to sing well.

Along with The Music Corner, my wife and I started Coastal Sounds (originally called the CBS Community Choir) in January 2007. On the very first night, we had eight people. I really had no idea how many would show up or what the backgrounds of the singers would be. I had prepared Locus Iste from a choral conducting book and an SATB arrangement of The Water Is Wide. Locus Iste was a bit of a disaster (do NOT throw Latin at untrained singers as the first lesson, TRUST me) but the other arrangement ended up being a great first success for the group.

The choir started in unison and slowly built it out into three parts. Because we had so few men in the beginning (in fact, I only had around six guys in the group until a couple of years ago) it was hard to find choral music that included them but didn’t overtax them. Thus began my life long love of the SAB context. I’ve come to realize that SAB repertoire is often underrated and a powerful tool to make group singing happen without too much effort.

We slowly built out The Water Is Wide in three of the four parts. This also taught me a lot about how to plan for three parts in the future. Even in most Level 1 and 2 SATB arrangements, you can sing SAT and the piano will cover the bass notes. I highly recommend using SAB for your community choirs and a lot of SATB arrangements will also have three part, two part or unison alternatives. I continue to use SAB arrangements on a regular basis because they ease the amount of rehearsal time necessary for part singing, and give the men a realistic goal to achieve.

Coastal Sounds amicably broke off into its own non-profit organization three years ago and has continued to grow every year. We now have almost 50 regular members, sing at least two concerts a year, with many more exciting ideas on the horizon for expansion. I teach almost everything by singing and modelling, and I’ll get into more detail about this method in a later post.

The choir has always been available to anyone who has an interest in singing. We have members from many different musical backgrounds. Not everyone reads but the blend of experience with non-experience amongst singers has provided more teaching support that I could have ever anticipated. Those who know more help the ones who don’t. We still bill it as a group voice lesson with no harsh expectation on performance but the choir continues to get better and more capable with each passing season.

As we grew, a very disturbing trend started to emerge amongst almost every person who has ever sang with the group. Year after year, I heard story after horrible story about how a music teacher in the individual’s past told them:

A) They could not sing;

B) They would never be able to sing; and

C) They should only “mouth the words” and not make any sound whatsoever.

I’m not exaggerating when I say that among the vast majority of the people I have taught in Coastal Sounds, someone in their past, directly or indirectly, robbed them of something incredibly important; a lifelong love of making music.

A little tangent. I first met Dr. Doug Dunsmore, now retired professor of choral activities at MUN,  in the summer of 2004 at the Sing Summer Adult Choir Camp sponsored by the Nova Scotia Choral Federation. Of all the wonderful things I came to learn from Doug over the next 10 years, perhaps the most ‘infamous’ one was that he is a lover of sayings; short musical parables that continuously resound over and over, sometimes to the point of polite ribbing from his singers. He has a bunch of them, some of them are even a bit comical, but there’s one, the ‘golden rule’, that came to impact me in a very profound way.

“Singing is 90% brains and 10% talent.”

This echoed because it spoke directly to me and my experience. I had not been a choral singer for very long. Thanks to many great opportunities from 2003 to 2005 in Nova Scotia, I quickly developed enough skills to participate in more challenging music by just doing it as much as I could. Repetition, repetition, repetition. My world quickly became consumed by choir. Meeting Doug was really the turning point for my career. Watching how much fun he had with the singers, along with the positive experiences that I had while conducting, gave me the motivation to make choir and choral conducting my passion.

Now, back to Coastal Sounds. If we hold “Doug’s Rule” to be correct (which I’m living proof that it is), the only missing piece is the amount of time and effort on the part of the singer, and the amount of encouragement and patience on the part of the teacher. After the first few times of being told the same horrible story from a member’s past, I vowed early that I would do whatever I could to encourage anyone to sing who were willing to make a commitment to learn.

Of all these ‘misfits’ who have come to our island to sing over the past 7 years, less than 5% of them have had what society would call ‘tonedeafness’, which is a term I personally hate, because I’ve come to learn it’s actually false. I have come to discover with my private teaching that these individuals actually possess remarkable ability in audiation, but in most cases, there are so many physical barriers (nervousness, upper body tension, poor breath support) that the singer is just completely incapable of phonating the pitch they’re audiating. I have worked with two singers for the past number of months who have come to Coastal Sounds but were having pitch matching problems, and with enough training and muscle development, they are finding way more success than they ever had before. I tell all my private students that from the beginner all the way up to the professional, going to a private music lesson is like going to the gym. Sometimes, no matter how much you ‘know’ something, you need to work it out for it to grow. Corrective repetition.

There are a few other simple factors that create success in Coastal Sounds. Because I do have singers who can read and follow their lines, they end up singing a bit more confidently than the others. While singing in three parts, the right answer in any given part is always present in some capacity. I regularly encourage my singers to become better listeners as well. Take a person who comes in convinced that they would never sing, sit them next to a person who can sing the part, and once the tension of having to sing alone wears off, they succeed brilliantly. Most of the time it’s ‘chickenissimo’ (another Dougism) at first because they lack confidence, but the fact remains that they can do it.

Here’s one of my own musical parables:

“If you have done something correctly once, there’s no logical reason why you can’t do it correctly every single time.”

All I do as the director of Coastal Sounds is to show people how easy singing can be (once you know a few simple rules on how to do it well), give them the experience that they can indeed sing, and encourage them when they do it correctly. With this simple methodology, I have seen the blossoming of incredible amateur musicians who genuinely have a love for what they’re doing. To think that so many of these people lived DECADES carrying around the curse of belief that they could not sing only motivates me to help as many more people as I can.

I have never put too much impetus or pressure on the performances we do. No matter how well I can get something to sound in rehearsal, the spectre of self doubt is still alive and strong in many people. Although I continue to give them positive experience after positive experience in concert, there are those who will always be plagued with stage fright. But even with the occasional ‘improvisation’ from the choir, the looks on everyone’s faces are the true truthtellers. Coastal Sounds members have fun making music. And in the end, isn’t that the most important thing of all?

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What It Was Like To Sing and Conduct In Carnegie Hall


I said in my last post that I wouldn’t list any specific NL choir for fear of forgetting someone, but you’ll have to indulge me a little bragging about my own amazing choir families (“like you would”, as the Newfoundlanders say). My bias may be showing but singing in the Quintessential Vocal Ensemble has given me some of the best musical experiences of my life. And on May 24, 2014, it gave me the greatest of them all (so far, anyway).

Back about a year ago, our gregarious and fearless leader, Susan Quinn, was invited to bring QVE down to New York City for a MidAmerica Productions concert. Susan had her Carnegie Hall debut in 2010 when she conducted Vivaldi’s Gloria for MidAmerica. In agreeing to participate in another mass choir/orchestral offering, Susan was granted a half hour spot on this concert for QVE alone. Needless to say that once we learned this, we were bouncing off the walls with excitement. Fundraisers and plans began immediately.

With over 200 voices, a children’s choir, soloists and the New England Symphonic Ensemble, the mass work we performed was “To Be Certain Of The Dawn”, a Holocaust memorial oratorio by Stephen Paulus with libretto by Michael Dennis Browne. The work was challenging but very musically rewarding.

The original plan of this concert was to sing the “Sunrise Mass” by Ola Gjello which the choir was excited about at first because we had recently performed it back in 2012. Here’s a few highlights from us singing it.

We started preparing in January, premiering our repertoire for the hometown crowd on April 27th before we left. Our Carnegie Hall set list was as follows:

“Te Lucis ante terminum” (Gyongyosi Levente)
“Water Night” (Eric Whitacre)
“Searston Beach” from “The Al Pittman Suite” (Kathleen Allan)
“Didn’t My Lord Deliver Daniel” (arr. Moses Hogan)

The last two pieces were both by Canadian composer Leonard Enns, the first being “As On Wings”, a newly commissioned work by QVE commemorating the Newfoundland connection to 9/11, and more specifically, the involvement of Holy Heart High School, where Susan has been the music teacher for many years.

I … saw these huge planes coming, one at a time, through the Narrows and I thought how after hundreds of years people are still seeking the shelter of our harbour.

Leslie Kennedy, English teacher, Holy Heart High School, used as text for “As On Wings” by Leonard Enns

The second Enns piece was “Te Deum Brevis” and Susan generously gave me the life changing opportunity to conduct this piece in Carnegie Hall. As excited as the choir was about going, it was all I could do to contain my own excitement as the date got closer. Since joining in 2012, I have conducted them in performance a couple of times and working with them has been incredibly influential in my development as a conductor. Here is a video from my YouTube channel of me conducting them through Whitacre’s “A Boy And A Girl”.

Leonard graciously came to the concert and even worked with us on the Friday evening before. It was awesome that he was there to share it with us, along with many of our family and friends.

Once we got into the hall the first time on Saturday for a dress rehearsal, we were all immediately astonished by the acoustics. They can only be described as ‘perfect’. The stage forms into a bowl shape and as you can see from the above photo, we were able to stand in our normal formation and you could hear everything. To give you an idea of what I mean by perfect, in between one phrase I remember, many members of the choir collectively swallowed and you could hear it clear as day. But as we sang, you could also hear every member of the choir clear as day as well. We blended together beautifully because unlike most of the venues back home, everyone could hear everyone else. Like I said, perfect.

After a great dress rehearsal, we were on pins and needles until the curtain time finally came. Being led onto the most famous stage in North America to a nearly full house was a truly surreal experience. The performance was incredible. We sang as well as we possibly could and the audience awarded us with a standing ovation along with the loud cheers of those who had come so far to see us sing.

When I stepped out of the choir to conduct the Enns, I was not nervous at all. I was filled with nothing but trust that I had done everything I could to prepare them and that they would absolutely kill it like the professionals they are. I was not to be disappointed.

I knew that as soon as I came home, I was going to be inundated with the question from all of my choir families:

“So, what was it like to conduct in Carnegie Hall?!”

I knew the question was coming but it wasn’t until days after the concert that I was finally able to form a cogent response.

It was as close to God as I’ve ever been.

In order to explain what I mean by this, you need to know just a little about the ‘religious’ me. Without getting too boring and technical, my main metaphysical viewpoint in life is that we are all sharing energy with each other everywhere we go. Good energy and bad energy. I heard John Leguizamo on TV the other day refer to it as a “soul exchange”.

I’m going to give you a little piece of my soul tonight, and if you give me a little piece of yours and we do this right, we’re going to have a soul exchange right here on this stage.

John Leguizamo

When I’m with my choir in church, I get the honour of helping people participate in their own personal worship every week through the power of music. You can feel the energy being sent upward by everyone. You can then feel it rain gently and mildly back down on all of us. I find prayer can be a very real force in the world if looked upon as simply the generation of positive energy. Not to mention the powerful energy I get from my choir as I lead them to share their gifts with the congregation.

The energy amongst QVE was high the minute we landed in NYC and grew exponentially with each passing day. As I was conducting them, I felt the choir releasing that pent-up energy like white hot blazing arcs of lightning, hitting me all at once. It was overwhelming. It was the greatest high I’d ever experienced as a musician. I felt myself outside of my body and floating inside the music. Gestures flew out of me that I had not known were possible. At the end I threw my hands up in the air because I wanted to hear the last chord of the piece ring in those beautiful acoustics as long as I could. It was an intense few minutes to say the least.

Afterwards, as we were leaving the stage, I wept inconsolably for a good 10 minutes. I had shared more energy at once than ever before in my life. I can only describe it as a religious experience, something that cannot be put into words or quantified with measurement. It changed me irrevocably. In those few moments, I truly felt like a conduit for the choir to share their pride and talent with the audience and I can’t thank them enough for allowing me to share that with them.

This trip would not have been as successful without the awe-inspiring talent that is the Quintessential Vocal Ensemble, and our dear leader, Susan Quinn. Susan has inspired me in so many ways as a singer, conductor and teacher. I owe her everything for giving me this privilege and QVE is one of the best things that has ever happened to me.

I love you, QVE. You’re the best.

We took this selfie just after walking off stage from our brilliant performance.  Ellen, eat your heart out.


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Everyone Can Sing (And I’m Living Proof), a Manifesto


Hello, my dear friends. My name is Andrew Cranston and I welcome you to my new website and blog. I am a choral conductor, singer, music teacher and clinician living in St. John’s, Newfoundland and Labrador, along with having an active life as a music teacher in Conception Bay South, a growing community just outside of the city.

Although my musical career began with the saxophone, once I graduated with my Bachelor’s degree I began working more and more with choirs almost immediately. After attending my first Sing Summer camp, organized by the Nova Scotia Choral Federation, I knew I was hooked for life. At Sing Summer, I also learned about the Masters in Choral Conducting program at Memorial University where I studied until 2007. Once I had finished, my wife and I had fallen in love with Newfoundland and wished to stay and lay down our musical roots.

Now, almost eight years later, we have an incredibly active life as a conductor and accompanist team, as the Co-Founders of the Coastal Sounds Community Choir in 2007 and working with our choirs at Topsail United Church since 2013, where my wife is the organist. In addition to the choirs I conduct with my wife, I also direct the Anchormen Chorus, a men’s barbershop group in St. John’s, and sing with the award winning Quintessential Vocal Ensemble under the direction of Susan Quinn.

I maintain an active private music instruction studio in both St. John’s and Conception Bay South which you can find out more about by clicking here.

I had the immense benefit of an amazing public school music education all throughout my grade schooling. Through the support of my parents and the band teacher at my junior high school, I fell in love with music and I fell hard. It became my obsession almost instantly and continues to be until this very day. That band teacher personally moulded me, took interest in me. He gave me solos, encouraged me to contact other musicians, and just showed me how amazing being a musician could be. I haven’t spoken to him since, but I wish I could tell him how formative he was in my career.

But that was the saxophone. For 12 straight years, all I did was play the saxophone. I got pretty good at it. The only major singing I did was being in our only high school musical in our era, and singing in the Vocal Jazz Ensemble at Mount Allison University. Don’t get me wrong, those singing experiences were awesome, but they didn’t pull me in any specific way.

Then, when I graduated and the saxophone was beginning to lose its lustre both literally and figuratively, I found choir, rather randomly by contacting folks who were organizing a men’s choir for Nova Scotia, which would later become Nova Voce and is still active (I saw them sing at Podium in May and they are still as vibrant as ever). Choir pulled me towards it, for many reasons, the most important of which was the people. I loved interacting with people and sharing the music with them. It wasn’t just me in a dark, dingy practice room anymore, I found myself part of a special community. Through the work of the Nova Scotia Choral Federation, I found even more amazing people, educators and singers and music lovers, and they encouraged me to walk the path I’m walking now.

I was not really a naturally good singer. I had an okay ear from good teachers and a natural thirst to teach others, plus I did enjoy it, but my voice was very raw in the beginning. Untrained. But as I said, choir pulled me in. So I sang, and sang, and sang. And sang some more. And I watched conductors do awe inspiring things with amazing singers, desiring more and more to emulate their brilliance. I got better and better. The famous writer Malcolm Gladwell, author of a great book called “Outliers” says that in order to be successful at something, all you need is a interest and 10,000 hours. I feel like I’m now just hitting my 10,000 and I couldn’t be more in love with what I do.

To conduct a choir of mostly untrained singers like I once was, some of whom were told at very young ages that they would never be able to sing and they should “mouth the words”, and to give them an important experience that they were robbed of their entire lives because of bad influences, has been the greatest training I could have ever asked for. As a singer in QVE and with other choirs in the past, I have had the privilege to be part of some of the very best choral singing in Canada or even the world. Perfection at the upper echelon of the choral art. And although we should continue to strive for those highest of heights, we must not forget our roots. We all started somewhere. I find great rewards in helping those who would otherwise not be singing if it weren’t for choirs like Coastal Sounds, who include all regardless of background. My choir may occasionally be rough around the edges, but the looks in the faces of every last singer lets me know we’re part of yet another special community. We must celebrate all forms of singing.

I hope you’ll join me on this blog so I can tell you my choir stories in the hopes that you’ll go make some stories of your own. It’s the greatest non-contact (mostly) team sport on the planet. Give choir a try; you could even come and sing in one of mine. Maybe you have just enough piano or guitar skills, and leadership skills to start a choir of your own, especially in those dark voids where no choirs exist. I can’t recommend it enough. It will change your life. It changed mine.

PS: I highly recommend marrying your accompanist. For a multitude of reasons.

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